If you’ve spoken with an SEO (Search Engine Optimisation) person recently, they have probably mentioned ‘blogging’.

They may have mentioned things like ‘pillar content’; ‘content plan’; ‘content strategy’; ‘SEO siloing’; ‘targeting long-tail keywords‘; and writing excellent, informative, insightful, and engaging blog content that is really useful to your ideal buyers (ideal customers). This SEO person has also probably mentioned targeting your blog posts. The topic of your blogs should be directly related to the products and services you want to sell the most of atm, and into the near future (during the next 12 to 18 months).

All of this helps boost your business sales and profits when done correctly.

It does this in many ways. Some of these include:

  • Helping website visitors trust that you are an expert at what you do: as in, the products and/or the services you offer. More trust of course leads to more sales.
  • Providing ways to share useful educational information.
  • Allowing you a way to announce the latest news within your website – eg. new products, new events, etc.
  • Providing a location where you can post case studies and ‘before and after’ images and videos from projects you have done.
  • Helping Google improve your website rankings.
  • Helping build your authority. Refer to this blog post for more information.
  • Helping your website gain more visitor traffic.
  • Helping with Local SEO.
  • Also helping with many other types of SEO and Inbound Marketing.

If you don’t feel you are a good writer, no need to worry. Businesses like us provide blogging coaching. We also co-write and edit blog posts for our clients (upon request). We can even help publish blog posts and get them distributed so they are seen by many people.

Here are a few blogging tips:

  • Use Sub-headings. If the blog post needs to be over 400 words, it is a good idea to use sub-headings to break up the text. This helps make blog posts ‘scan readable’. It also helps entice people to read a greater portion of the blog post (and often encourages them to read to the end).
  • Short blog posts where able are good. As in, under 400 words. Short blog posts don’t necessarily need sub-headings.  This blog post on our website is a good example: https://www.greenvalleydigital.com.au/what-is-negative-seo-and-why-shoud-i-care/
  • Blog topics like “10 Ways to [Do Something] “, or “5 Best Practices to [Do Something]” are a good format for some blog posts. Eg. “10 Tips to Update Your Backyard Deck” or “5 Ways to Keep Your Vehicle in Good Running Order” or “5 Best Practices to Improve Your Dental Health”.
  • Work with a Blog Writer or Blog Writing Editor. Have them check your draft blog post (each time you write one), and enable them to provide feedback and/or enhance it. Good Blog Editors will edit your work using ‘your voice’/ your written style. Using a Blog Editor will ensure all your blog posts are the best quality they can be and are easy to read.
  • To get the greatest benefit from owning a website, improving it’s Domain Authority (DA) Score is very useful (and often very important). Info about it is here: https://moz.com/learn/seo/domain-authority .  Note – Blogging can help improve the DA score of your website.
  • ProBlogger https://problogger.com/ . This website has been around for a long time. It contains other great tips and resources to aid with blog writing.

Jay Daniells

About the Author: Jay Daniells

Jay Daniells has been doing advanced Search Engine Optimisation (SEO) work for clients since 2010. He is an SEO specialist. He first started doing SEO work in 2005. He has also been creating websites full-time since 2003. Amongst things Jay is also a graphic designer, digital marketing consultant and creative person. His focus is helping businesses, community groups, clubs, charities, organisations and other entities achieve their goals. He is the owner of Green Valley Digital.