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How We Can Easily Gain a LOT more Sales for a Trade Services/ Tradie Business (and any Small Business)

Like anything in life, effective strategy and planning leads to success. The same thing applies to a website.

If you own a trade services business or are starting one, this blog post mentions some strategies that help get great business growth with minimal effort.
Note: The content in this blog post is of use to anyone in just about any small business, not just tradie businesses.

This blog post focusses on a great website and some simple online marketing methods that pack-a-punch! It does not go into straightforward marketing strategies like list building, vehicle signage design, billboard signs, other signage, stickers, uniform design, traditional advertising, flyers, fridge magnets, coupon books, letterbox drops, referral networks, BNI style success-circles (or whatever they call it), etc.

What prompted me to write this blog post?

Every now again I help people out on Facebook Groups. As in, I answer questions people have related to how to grow their business and/or how to gain more traffic from Google… or some other question that I am qualified to answer.

Tonight I did this again. Someone posted the following question:

“I’m about to build a website for my sons who have a local painting business in a large Australian city with heavy competition. They’ve never had a website before.
I purchased the (keyword + location) domain many years ago when exact match domains were ranking.
Would it still be worth it in 2025 to build their website using the exact match domain (painterssydney.com) even though their business is called Smith Bros Painting (for example).
Also the domain is a .com and not a .com.au extension.
I want to give them the best possible chance of being visible but don’t want to direct all my efforts into an exact match domain if they simply don’t rank anymore or will even be penalized by Google.
Has anyone got any advice based on experience please?”

A screenshot of their Facebook post is below:

This was my answer:

I wrote two answers. Here they are:

If it was me I’d use the .com EMD (Exact Match Domain Name) and also register both the .com.au and the .au.
I’d create the most excellent website possible with as much CRO (Conversion Rate Optimisation) I can get in it.

I’d be creating SEO landing pages, building funnels, using a content strategy including cornerstone content, optimising the GBP (Google Business Profile) as much as possible, setting up a LLMs.txt file and doing every other effective SEO (Search Engine Optimisation) strategy I know, plus maybe invest in Google Ads, at least for a while.

I’d either point the EMD to the website and use the .au as my primary Domain Name or create 2 different websites with unique designs, unique content, etc and apply the same SEO, CRO, etc to each, and test which one converts better over the next 2 yrs.

This site template I designed some yrs ago converts well btw [see case study here about a local trade services business website] … and it converts even better with testimonials, reviews, good blog posts, etc added to it.

I use a EDM of sorts for this website and it does well: https://www.handyperson.co/ . With very little SEO effort, no citation or backlink building, etc, it does well in my local regional area in Qld.

In Sydney, I would first look at all the Painter business websites that I could in the geographic market area your sons are targeting, then create a much better website than all the rest, then go nuts with advanced SEO work and throw some good Google Ads strategy at it too… plus other social ads with some good offers and funnels… and maybe use GoHighLevel. And definitely do some good GBP optimising.

This site converts well too btw: https://www.djsteel.com.au/ … but for Sydney it would need a lot of strategy added to it. 

Regarding some of the terminology in this blog post:

I don’t expect you to know what an EDM is, or a citation, backlink, cornerstone content, LLMs.txt file, SEO landing page, etc. 

They are all digital marketing terms though, so if you would like to learn more about them, simply Google them and/ or search YouTube. There is HEAPS of information on the internet about each.

Or send us an enquiry with your questions. Contact us here. We’ll happily help. 

With great demand for trade businesses who do great and honest work, it is not at all hard to take a tradie business who is doing $500K in gross-revenue a year (or more or less) and helping them grow to upward of $2 million+ per year, as long as they’re willing to be guided, willing to get us to do what we do best and willing to grow their team. 

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