Receive More Traffic and More Sales
If you want your website to perform exponentially harder for your local business, then gaining high rankings in Google for search terms that people are using to find the types of services and products your business offers is the key.
The way this is done is by using current best practice SEO (Search Engine Optimisation) strategies. If you go about it the right way you will get results. If you do it the wrong way though it can do more harm than good.
A Quick Scenario to Demonstrate the Benefits of Local SEO
Let’s imagine you want to target 40 search terms that you know get searched 50 times each (on average) per month in your area. You want your website to appear in the top 4 positions in Google for each of these search terms so you commission us to do ‘Local SEO’ (Search Engine Optimisation) work.
We then get to work.
THEN over the next short period of time your website appears in position 1, page 1 in Google.com.au for each of those target search terms or ‘keyword phrases’ as they are called.
In this scenario let’s then predict that 80% of the people who search each of those keyword phrases clicks into your website because your website was listed in position 1. The maths would be something like this:
40 search terms x 50 people searching each term per month = 2,000 searches
2,000 x 80% Click Through Rate (CTR)= 1,600 unique clicks (qualified visitors) to your website in one month. WOW!!
That’s 1,600 clicks into your website per month. Each person who has clicked is actively searching for the services and/or products your business offers which means they are ‘qualified’. Because they are qualified there is a VERY good chance that they are ready to buy ‘right now’ or are very eager to enquiry and buy from your business very soon.
In the above scenario I’ve only mentioned 40 target keyword phrases. Imagine if you had us targeting even more.
Want to know a secret? Some of our clients get us to target well over 100 keyword phrases. 40 target phrases all in position 1 is awesome, so imagine how much traffic and potential sales our clients are receiving who have us target well over 100 keyword phrases?
Local SEO is an Opportunity!
Local SEO is a massive opportunity for any business. I’ve written the above scenario so you can see this for yourself too.
It actually still surprises me how few businesses in the Bundaberg region have jumped onboard with SEO.
Here’s another secret: because so few businesses use it, it’s really not hard to get high rankings compared to doing Local SEO in Brisbane or a larger built up area like the Sunshine Coast where a much higher portion of businesses use SEO.
How does Local SEO Work?
Google compares your business (and your website) to that of your direct competitors in your geographic market area. The business that Google decides is the most trustworthy, authoritative, popular and attentive to its customers receives the highest rankings for target search terms (‘keyword phrases’).
Choosing the right keyword phrases is an activity that we know how to do well. Optimising your website for those phrases is also another activity we know how to do very well too. IMPORTANTLY, we also know the best ways to show and prove to Google that your business is the most ‘trusted, authoritative, popular and attentive.’
When you combine all these things together with a REALLY great website that has been designed and coded the right way (which is referred to as ‘Search Engine Friendly website design’), your website will then attract a HEAP more work than that of your competitors.
Side note: If you don’t know if your website is a ‘really great website’ you can commission us to review your website and provide you with an audit. We’ve been designing sites that convert for over 14 years and providing auditing services regularly.
There are ways to help Google understand that your business is the best at what it does… and these ‘Local SEO’ activities are easy to do but take effort. There is also a right way and a wrong way of doing them.
We even have a free eBook that we share with businesses who ask us about Local SEO. It is a short but very informative educational read. If you want a copy simply send us an enquiry and request a copy of our Local SEO eBook.
Our Local SEO Services
For the past 8 years we have provided Local SEO services to many local businesses. They have all received great benefits including:
- Lots more website enquiries which have turned into increased sales
- Much more exposure in Google and the other search engines
- Much more market awareness about their business, services and products.
SEO is a 2 part activity:
- Part 1: First you need a great website. It needs to be fresh, attractive, engaging, well structured and well coded. It also needs great text. It also must be a mobile phone friendly website. Google must also be able to index the site. If you’re not sure what this means just give us a call on 1300 887 427 and ask. We’re happy to explain.
- Part 2: Then you need professional SEO services that are done by Australians who understand our AUSTRALIAN culture, how to follow the Google Best Practice Quality Guidelines and who understand ‘Local SEO’.
If only one of these 2 things are done you will not receive good results. They are both equally important and we do both very well.
If you want to do Local SEO yourself we provide DIY Tutoring where we teach, guide and monitor your efforts to ensure good results. OR, you can commission us to do Local SEO work for you. We are highly experienced Local SEO experts and we get excellent results for our clients.
If you want Local SEO services or want Local SEO DIY Tutoring contact us or call us on 1300 887 427.
PS. If you want Nationwide SEO feel free to also send us an enquiry. We can then discuss your goals in order to determine if we are the right match to help you with your Nationwide SEO Campaign or refer you to the best Nationwide SEO Agencies in Australia. ‘Local SEO’ and ‘Nationwide SEO’ are 2 very different things. If you’re not sure what the difference between ‘Local SEO’ and ‘Nationwide SEO’ is feel free to give us a call.