Online Advertising, Social and Search

Online/ digital advertising, social media and search engine marketing (SEM) and advertising massively increase leads, enquiries and sales when done correctly. We provide professional services in each of these areas. They are tailored specific to your needs so you achieve your goals.

We provide actionable plans and roll them out effectively.

Our work is ‘done for you’ at a high quality standard, so it is implemented correctly, so you receive high quality results! It is done ‘in-house’ by our expert team. We do not outsource work like so many agencies and freelancers do. We are more than happy to sign confidentiality agreements upon request. The work we do for you is confidential

We also provide services and insights about when, why and how to use strategies like: Search Engine Optimisation (SEO), Google Adwords, Google Display Network, Facebook Retargeting, Google Remarketing, online sales funnels and many other strategies.

We have developed many, many strategies that attract, incentivise and compel your ideal markets and target audiences.

Mediocre efforts only ever lead to mediocre results. High quality efforts on the other hand lead to HIGH quality results. Like the old saying says, “you only get back what you put in”. We ONLY do high quality work for our clients.

The platforms we use to help you achieve your goals depend on where your ideal target audiences spend their time online. We also keep in mind how people access the internet. Right now more and more people are using their mobile phones to access the net. Some say too that if they can not do something using their mobile phone, they simply will not do it. They have no desire to use a laptop or desktop computer. We have heard this from people of all ages, not just Gen Y’s and Millennial’s.

Some of the services we provide include:

  • Integrated & Traditional Marketing
  • Inbound Marketing
  • Online Sales Funnels
  • SEO (Search Engine Optimisation)
  • Local SEO
  • Google Adwords
  • Referral Systems
  • YouTube, Twitter, LinkedIn, Facebook and Instagram Advertising
  • Google Remarketing
  • Google Display Network
  • Facebook Retargeting
  • Email Newsletters
  • Email Newsletter Design
  • Email Newsletter Strategy
  • Mailing List and Lead List Growth
  • Seasonal Marketing
  • Social Media Strategies
  • Social Media Management
  • Social Media and Content Creation
  • Photography
  • Social Media Posts and Writing
  • Marketing Automation

Frequently Asked Questions

We are often asked questions about our advertising, social media and search services. Below are some of the more frequently asked ones. If you have other questions, call us on 1300 887 427 or send us an online enquiry:

What online platforms do you work with?

We provide digital marketing, advertising, search engine advertising using but not limited to the following platforms:

  • Google
  • YouTube
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Email

We also use a wide variety of software including data gathering tools like MOZ, CrazyEgg or HotJar and others as needed.

The strategies and platforms we use for your marketing and advertising will depend on where your ideal market spends their time online, how they use their mobile phones, Google and social media algorithms updates/changes and other factors.

 

How long have you been doing all this?

We have been immersed in this industry helping people for over 15 years.  We each started in the late 1990’s. We were working and studying back then. From then on we were providing professional website and digital marketing services.

As technologies developed including Google, StumbleUpon, Flickr, Google Blogger (blogspot.com), we embraced the changes and kept up to date. As time passed and the ‘inter-personal computing’ social media age progressed and YouTube, Facebook, Twitter, LinkedIn and then Instagram and Snapchat emerged we continued to keep our skills up to date. We are always studying, always testing strategies, always keeping our skills where they need to be for our clients.

We are creative outside the box thinkers. We are also Digital Marketer.com Labs Plus Members.

Why is digital advertising and social media so effective?

Here are a few reasons:

Digital is cheaper and more effective than traditional off-line advertising.

People are spending increasingly large amounts of time online.

The amount of reach and effective result (aka: ‘leads’ that turn into paying customers) that can be gained from a strategic and highly appealing sales funnel campaign or online advertising campaign is massive compared to traditional advertising. It is also measurable and optimisable (enhance-able for optimal result)… digital advertising and digital marketing and social media is monitorable, measurable and modifyable (optimisable) (the ‘3 m’s’) in ways that traditional advertising just isn’t.

We are not anti TV commercials or radio advertising. They can have their time and place as part of an integrated digital advertising campaign, but to do them effectively they must be highly creative. With Netflix, Stan, Foxtel, YouTube, YouTube Red, etc fewer people are watching free-to-air TV regularly.

Side note: Billboard signs, vehicle signage, business cards, flyers, brochures, lumpy mail and many other forms of traditional marketing material still definitely have their time and place. When providing marketing and coaching we actually consult on getting the greatest results from using each.

Do you do market research?

Yes, market research and benchmarking is always done first.

We do the research. We don’t just base our work on assumptions. We are not callous with your marketing and advertising budgets. Our job is to use research and actual data so we make informed data-drive decisions. We then formulate an informed strategic plan. This is the only way to confidently proceed; no other way leads to excellent positive returns on investment for you.

What are some of the other benefits of working with you?

Just some of the benefits of working with us include:

  • We actually target your ideal customers. We also use the tools to target advertising directly to them.
  • Once your digital marketing is humming, it can be used into the future effectively. You will save time and money long-term knowing you have a digital marketing advertising partner taking care of things. You can focus on what you do best; customer service, providing your expertise to your your customers and running your business.
  • Less anxiety knowing we are working for you and getting results for you.
  • We are able to explain anything you want to know in more depth (if you want); concepts, strategies, etc. We share info easily.
  • Increased gross revenue within your business
  • Your website will become a ‘performer website’
  • Increases in market share and market position
  • Increase value of your business. Highly beneficial if you are looking to sell your business at some point.
  • We will help you achieve your goals
  • Your business will be discovered by those who previously didn’t know about it.
  • Your target audience will also learn things about your business, your offerings, your value, your points of difference and other things we want them to know, that they previously did not know about. These benefits will also lead to increases in sales for your business.
  • An increase in positive good news stories will circulate about your business.
  • Opportunities you never previously knew existed, or were not receiving, will start to be attracted. They will start to come your way.
  • You will be find-able/discover-able in Google for the types of products and services you offer.
  • You will start attracting, receiving and converting a MUCH higher number of leads into new customers.
What are some of the benefits of working with you?

Just some of the benefits of working with us include:

  • Increased gross revenue within your business
  • Your website will become a ‘performer website’
  • Increases in market share and market position
  • Increase value of your business. Highly beneficial if you are looking to sell your business at some point.
  • We will help you achieve your goals
  • Your business will be discovered by those who previously didn’t know about it.
  • Your target audience will also learn things about your business, your offerings, your value, your points of difference and other things we want them to know, that they previously did not know about. These benefits will also lead to increases in sales for your business.
  • An increase in positive good news stories will circulate about your business.
  • Opportunities you never previously knew existed, or were not receiving, will start to be attracted. They will start to come your way.
  • You will be find-able/discover-able in Google for the types of products and services you offer.
  • You will start attracting, receiving and converting a MUCH higher number of leads into new customers.
Do you provide Social Media Management Services?

We also provide social media management services, lead generation and online sales funnel campaign services.

Can you help me market and advertise to other areas?

If you want to expand your business into new markets and new geographic areas, we can assist with that too.

We also co-manage social media with some of our clients. We do this with some of the clients we coach whom want to ‘DIY’ and have the time. Other clients who don’t have the time, simply have us manage everything for them.

We also write social media policies and content plans.

Do you also provide seasonal marketing and promotions?

Yes we do provide effective seasonal marketing strategies, product and/or service promotions, packaged incentives, limited time offers and many other proven methods.

We can also help you setup online coupon systems, gift vouchers, voucher booklets and lots more.

Let’s Talk

To discuss your advertising, search and/or social media needs and success, give us a call on 1300 887 427 or contact us online. Feel free to also ask questions – we are happy to answer them so you can make an informed decision.

We look forward to hearing from you.