Search Engine Optimisation and Google Ads
We are often asked, “Do we still provide Search Engine Optimisation (SEO) services?” Yes we do.
We have been providing SEO services since 2006. SEO is still an extremely effective part of any business marketing plan. It is still the #1 way to gain very, very large massive amounts of organic traffic to your website from the Google, Google Mobile and Bing Search Engines. Significant traffic increases of course equals significant increases in sales revenue and growth!
Until the day people (aka: your potential customers) stop using Google and Bing to search and find the types of products and services you offer, SEO will remain a BIG and very important part in any marketing growth strategy.
If you’re not working with professional SEO experts, you are losing traffic and a HUGE amount of potential customer sales. You are losing these sales to your competitors who are using expert SEO services.
We provide 5 types of SEO:
- Local SEO: for local businesses wanting more growth from the local market they serve
- Regional SEO: for those who market within more than 1 community
- Nationwide SEO: for businesses that sell products and/or services nationwide
- SEO Coaching and Mentoring: for those who want to do SEO work themselves. Please note: It is EXTREMELY important to do SEO correctly so that you avoid penalties from Google. Becoming an SEO expert takes years upon years of study, practice and experience. We ensure you are guided to gain a positive result vs shooting yourself in the foot.
- International SEO: for those who sell products internationally
If you have had SEO work done on your website in the past, we start by doing a SEO Audit. This activity includes a written report that will provide you with many insights about the quality of the SEO work done to date (the good, the bad and the indifferent).
If there has not been any previous SEO work done on your website, we start from scratch.
Each day that your business is not using SEO, you are losing leads, enquires and sales (aka: money) to your competitors who are!
We also provide additional search engine services:
- Google Adwords
- Google Display Network
- Google Remarketing
- Google Shopping Network
- YouTube Ads
- Landing Pages
- Our Growth Roadmap
We work with your website designer and/or developer
It can be very tempting to think your web designer and/or developer has done your SEO work for you. This is rarely the case. Most designers and developers know the basics of SEO, but because designers and developers are devoted to keeping up with ever-evolving design styles, constantly changing programming languages and browser technologies, PLUS doing work for their clients they are typically not doing advanced SEO work for you. Even if they are trying, sadly it is typically no-where near good enough to gain a high level of result. When done correctly SEO yields VERY LARGE profits for your business! It is an investment!
Website Designers and Developers are typically very happy to work with us for you, to help guide and assist them. We do a full audit of your website, including a technical SEO audit, design audit, current performance benchmarking and a full performance potential audit (aka: the potential it has to convert serious numbers of visitors/ traffic into leads, enquiries and sales). We also provide recommendations on how to dramatically improve its performance to dramatically increase its ability to convert…. so you can get some SERIOUS points on the board! This is the beginning of you owning an actual PERFORMER website! Which is a whole other ballgame compared to a typical website.
Your website designer or developer can then implement these recommendations into your website to ensure it is correctly configured and foundationally ready for the real SEO work and REAL conversions to begin! If this critical step is missed, no matter how much traffic your website generates, it will never be a PERFORMER website for your business.
If you don’t have a website designer or developer that is reliable, trustworthy and/or highly-skilled, do not worry. You can commission us to do this work for you.
Care, support and results vs set and forget
SEO isn’t a one-off activity. Nor is it ‘set and forget’. Local SEO work in regional communities like Bundaberg, Hervey Bay and Rockhampton typically takes far less time to gain a result vs doing SEO work on a website that sells products and/or services nationwide. That can take many months… but the results are worth it!
Even once we have helped achieve your goals, there’s still work to do. The last thing you want is to slide back to where you were before you started. No matter what SEO package you choose, you get comprehensive ongoing support and care from us. We closely monitor the progress and supply you with regular updates and short reports. We also provide SEO-friendly marketing, ongoing link building and monitoring and team training as required.
It’s holistic! It’s more than just SEO
When done properly, SEO is part of a holistic digital marketing strategy. As SEO has evolved over the last 19+ years, so have we. The simpler components of SEO work will always be important, but they’re no longer the ‘be-all-and-end-all’ they once were. They are now just the basic building blocks.
The focus of SEO work should always be your business goals! We don’t like to assume anything until we ask you, but we’re confident in saying one of your goals would be to make increased profits.
SEO work is way more involved than what it was 10 or every 4 years ago! SEO involves every marketing discipline from design, public relations, user-experience, user-engagement, conversion strategy, content strategy, creativity, advertising and inbound marketing. We are creatives, marketers, advertisers and inbound marketers, not just website designers, developers and SEO specialists. When you work with us, you get to work with an entire holistic creative and digital marketing team!
Unlike most SEO agencies, we are also highly professional creatives who create engaging visual content, graphic design, digital assets, video & animation content, interactive applications, social media strategies and a WHOLE lot more! Our senior team also each have over 17 years of hands-on experience crafting professional websites and crafting highly effective marketing plans! We are also highly skilled brand developers!
If you already have a marketing team, social media team and/or PR team (or anyone else), we collaborate with them to ensure your marketing activities are synchronised and everyone is working towards the same common goals!
Consider these questions:
1/ Does your website appear in Google (on page 1 in position 1, 2, 3 or 4) when you search for most (if not all) of the products and/or services that your business offers? Note: before starting to check your rankings you will need to read the information in this article and follow its instructions. Alternatively, feel free to contact us and ask us to use our SEMRush.com account. We can then send you a proper rank report which is much faster to do and more accurate.
2/ When you search Google to find something (eg. information, a product or service) do you often (if ever) look at more than the top 6 or 7 (if that) search results that appear on page 1?
3/ Imagine the number of people searching for what you sell each day? Imagine if your website does not appear on page 1 in positions 1, 2, 3 or 4 when they do? Think of the sheer amount of potential sales you are missing out on!
Give us a call on 1300 887 427 to chat more about SEO and your business goals.
If you don’t know much about SEO, we recommend watching the below video first, then contact us.
- Keywork Phrase Research
- Competitor Phrase Research
- Competitor Monitoring
- SEO Coaching
- Google Analytics Reporting
- CrazyEgg or HotJar
- Inbound Marketing
- SEM Coaching
- Landing Pages
- Data and KPI Reporting
- Online Sales Funnels
- SEO Rank Reporting
- Online Reputation Management
- Local SEO
- Nationwide SEO
- Google My Business Optimisation
- Google Maps Optimisation
- Off-site SEO
- Link Building
- Influencer Outreach
- On-website SEO
- Technical SEO
- Conversion Rate Optimisation
- Blogging for Business
To discuss your growth needs, give us a call on 1300 887 427 or contact us online. Feel free to also ask questions – we are happy to answer them so you can make an informed decision about any of our services. We look forward to hearing from you.