Summary Overview:
Conversions-focused websites are FAR more than just websites that look impressive. They drive measurable growth. They are strategically planned, implemented/crafted, monitored, measured and optimised. They help gain more sales and more customers. When ramped up by using traffic-driving strategies like advanced/ effective SEO and Google Ads (and things like Facebook Ads, YouTube Ads, etc), conversions-focused websites become a powerhouse 24/7 marketing and sales machine for your business (or other entity type)! They also help you reduce your customer acquisition costs.
A conversions-focused website is a website that converts the maximum number of website visitors into new paying customers month-in and month-out, year after year!
A conversions-focused website is a website strategically planned and designed specifically to inform, incentivise, guide and funnel website visitors toward completing a key action, such as:
- Making a purchase
- Requesting a quote
- Signing up for a newsletter
- Signing up to receive a free (or non-free) offer
- Phoning the business (making a phone enquiry)
- Filling out an enquiry form
- Booking an appointment
- Etc
It’s not just about owning a good looking website — it’s about highly appealing design, compelling messaging (and content), incorporating what is called the E.E.A.T. Rule, Conversion Rate Optimisation (CRO) and user experience (UX). All this needs to be combined in the right ways. When done correctly, it influences the decision-making of your website visitors and converts them into customers.
When you own a conversions-focused website, your business grows. Your business is seen as an ‘expert’, an authority in your industry (and in your geographic market area). It builds trust! It brings your business more customers! It increases sales! It becomes a major asset or your business!
PLUS, when you add traffic driving strategies into the mix (like SEO and AI Search Optimisation), you then gain even MORE customers!
On the other hand, if you have an average website that is generic, does not have conversions strategies incorporated in it, and is a low-traffic website, your website is NOT helping your business. In fact, it could be a liability.
If you are not sure if your website is a conversions-focused website, or if it is a liability, we provide FREE website review audits. Request a website review here.
Who creates conversions-focused websites?
Not everyone can create a conversions-focused website. It takes YEARS of study, learning, practice and experience to be able to do so. THIS is the value and benefit of commissioning website experts to create your website!
By focusing on what you do best, and getting us to do what we do best, you WIN! You grow your reputation as an excellent provider of the products and services you provide,… AND we help by providing a HIGHLY effective website for your business, plus very effective marketing and digital advertising (if you want it). Your business then achieves your growth goals, year after year!
As you know, business growth is a challenge, but it isn’t overly complicated when you have the right people in your corner.
Why conversions matter for your business
There are of course obvious reasons why conversions matter. Some of the less obvious reasons, though, include:
1. Increase Revenue Without Spending More on Ads:
Instead of often having to pay more for traffic, you optimise your existing traffic to convert better. Gain more customers from each click.
2. Reduce Customer Acquisition Costs:
More conversions from the same number of visitors (clicks) means lower cost per sale or lead.
3. Build Trust & Authority Online:
Clear value messages, strong CTAs (Calls To Action), E.E.A.T. Rule implementations, and seamless navigation builds confidence and boost conversions.
4. Make Smarter Marketing Decisions:
With conversion tracking and other reporting methods, you can see exactly what’s working and where to improve.
Please be aware: If you DON’T yet have an excellent conversions-focused website, we guarantee that at least some of your competitors do, and because of this, your business is missing out on sales that they are instead getting!
Websites strategy
There are many strategies that go into assembling a conversions-focused website. I’ve already spoken about some of them in this blog post.
One of the strategic methods I have not yet spoken about is a subscribe opt-in offer that is connected to a funnel (flow) auto-responder email sequence, otherwise known as a ‘marketing automation method’. This is usually connected to (or integrated within) Sales CRM software.
The image screenshot below shows part of a funnel (flow) automated email sequence we have set up using MailChimp. Information about the benefits of using this technique is in our blog post titled: ‘Gain more Customers: Provide website visitors with a way to subscribe to your mailing list‘.
At Green Valley Digital, we help businesses across Australia transform ordinary websites into powerful conversion machines that grow sales and boost ROI.
Conversion Optimisation Best Practices
A conversions-focused website isn’t a “set and forget” asset — it’s continuously monitored and improved to gain maximum conversions. Some best practices include:
- A/B testing headlines, buttons, images, the overall design, forms, content, offers, page layouts, landing pages, and a lot more.
- Strategic Homepage & Landing Pages
- Clear, Compelling Calls to Action (CTAs)
- Reducing friction – eg. end-user friendly forms that are easier, more intuitive and quicker to fill out, fewer clicks to perform actions, better navigation, a ‘mobile-first’ design approach, reduced content bloat on pages that need to be streamlined and faster to read… and understand, and many, many other things)
- Highly useful blog posts
- Updating your website with new offers & promotions, information about newly added services & products, and any other new important information you want your target market to know.
- Personalising experiences based on user data
- Using clear and benefits-driven messaging
- Showing real results and client success stories, otherwise known as ‘proof to support claims’ and ‘social-proof’
- Fast loadspeeds (PageSpeed), including when people visit your website on their mobile phone
Side note: Please search “What is A/B testing” on Google and/or YouTube if you don’t already know what this is.
Similarly, if you’re not sure what “mobile-first website design methodology” is, just Google it. There is plenty of information online about it.
Over 50% of website visitor traffic comes from people using mobile devices — your site must perform flawlessly on phones and tablets, and not just desktop computers and laptops.
The importance of monitoring and reporting
Monitoring data and reporting on how the website is performing is critically important, else you will never truly know just how effective your conversions-focused website actually is. Some of the reports include:
- Viewing analytics data to see how many website visitors from your target area have visited your website each month, and cross-comparing that to previous years
- Use software like Hotjar to see how people interact with the website
- Tracking how many phone and website form enquiries you receive each month
- How many conversions does your digital advertising (eg. Google Ads) provide each month
- How many sign-ups you receive
- How many online shop sales you receive each month (if your website has eCommerce built into it)
- Calculating various conversion rates.
- And much more
By monitoring and reporting, you can then make further data-driven-decisions to further optimise your website. No more guesswork is required.
The aim is to dial-in your website over a period of time to turn it into a conversions-marketing-machine!
Final Thoughts
A conversions-focused website is FAR more than a digital brochure for your business (or other entity type – eg. a NFP organisation) — it’s a major asset and a business growth engine. By prioritising user experience, persuasive design, excellent content, strategic conversion paths (including subscribe opt-in offer funnels), and everything else I have spoken about in this blog post, your business can gain many more customers and sales.
The days of gaining growth from an average ‘brochure website’ are long gone. If you want more sales, ask professional experts to provide you with a conversions-focused website, then start focusing on gaining as MANY conversion types as you can.
Whether you’re a small business in Bundaberg, Sunshine Coast, Brisbane, Sydney, Melbourne, Perth or anywhere in Australia, our tailored digital solutions help you get more leads and sales from your website.
Ready to turn your website into a conversion powerhouse? Contact us today for a free consultation and sign up to our below free resource:
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