Quick note before we get started: This is part 3 of an article series I’ve previously written. Part 1 is titled SEO is Not Just About Rankings Anymore, it’s About Increasing Value and part 2 is called SEO is Part of a Unified Digital Marketing Strategy, When Done Correctly. If you’ve not yet read them, I recommend reading them first and then coming back to this article.
To achieve a positive result your SEO campaign requires many skilled people. You need creative people, technical SEO people, social media managers, website and blog writers and people who can foster and build relationship to seed content, an inbound marketer and a dedicated Team Leader who will report back to you. If budgets are limited you can also DIY some of the work under the guidance of your SEO Team Leader (some of my clients choose this option). All who are involved though need to work together, need to work transparently with each other, need to be focused on the goal (dedicated and passionate), need to be nice people and MUST understand that quality content that offers EXCELLENT value for your website visitors is key.
Quality Content is The Key
Quality content takes time to create; quality content is like creating a quality piece of art or handcrafting a piece of functional yet aesthetically pleasing furniture (or any other creative pursuit that you feel good about and people take note of and say nice things about). It pays to invest when creating content for your website and for your SEO. Cheaply created content that offers little take-away value for your readers results in poor results while quality and highly valuable content yields amazing results now and for years into the future.
Side note: Your SEO Team Leader or the SEO Agency you commission for your SEO Campaign will choose the team and will also determine if your current social media manager is the right fit for the project. It is extremely rare that one SEO person can perform all aspects of an SEO Campaign well enough/ have all the skills required to do SEO correctly all by themselves.
So What’s The Benefit?
If the content you create is truly useful, interesting, insightful and unique you may receive hundreds if not thousands (or tens-of-thousands) of clicks into the blog article (or YouTube, Vimeo Video, Podcast or SlideShare) over the next x number of years. Many people will also link to it from their website and share it on social media. As an additional side benefit you may even be asked to present your content in a talk, keynote presentation or be asked to be interviewed. Many, many other things may also occur that you’d never even dreamed of that EVEN further broaden your marketing reach and exposure.
Some Quick Examples:
There are tonnes of examples I could show here. A few that come to mind off the top of my head are below:
The ‘Barry Wrasse’ Video (below): This video was created some years ago for the Protect Our Coral Sea campaign. It aired and still occasionally airs on SBS TV here in Australia.
Aussie JackStrap (below): I first spotted this video in 2015 on a social media website (I think it was facebook). The video immediately caught my attention and was of interest to me. I then went and checked out the website. The video worked perfectly! It did exactly what it was supposed to do; it was virally shared (and is how I came to see it), it demonstrated the features and benefits of the product quickly and professionally AND it peaked my interest. I then went and looked up the website which you can find here www.aussiejackstrap.com. I’ve since told many people about this product and intend buying it myself.
The next blog article in this series is called ‘7 Ways Blogging Can Grow Your Business Exponentially’ – I will be publishing it tomorrow. Within this article I will also describe some of the types of content that people respond to, that is interesting to them and memorable and therefore can be created as part of an SEO Campaign. Blogging and content creation isn’t just about writing text.
Jay Daniells has been doing advanced Search Engine Optimisation (SEO) work for clients since 2010. He is an SEO specialist. He first started doing SEO work in 2005. He has also been creating websites full-time since 2003. Amongst things Jay is also a graphic designer, digital marketing consultant and creative person. His focus is helping businesses, community groups, clubs, charities, organisations and other entities achieve their goals. He is the owner of Green Valley Digital.