The days of SEO just being about rankings are long gone. Good SEO is about finding ways to increase value and revenue. When a client tells us they want to rank for phrases like “cheap accommodation” or “cheap flights” or “buy womens shoes”, we consider this to just be a conversation starter. The competition for those phrases is extremely fierce. It is much better AND way more REALISTIC to aim for lower hanging fruit keyword phrases that won’t cost thousands upon thousands of dollars each month over several years (sometimes longer with no guarantee) to attempt to compete and rank for them in the top spots. Your customers are searching for all sorts of phrases that are less competitive and we can find out what they are using many tools like Longtail Keyword Pro, and then help you rank for them.
Please be aware too that there is no one-size-fits-all approach to SEO. When we speak with you, we will ask many questions. As Conversion Specialists we will then spend time reviewing your website, your text, your social media channels, the phrases you are currently targeting, your direct competitors, your on-site SEO, your sales funnels, your backlink profile, your value proposition statements (VPS’s) and many other things. We will then make carefully considered recommendations that will be affordable but will still give you the increase in business that you are looking for. The key is to have us identify how we can help make your website more valuable which in turn increases your business revenue.
Some of the ways we can help increase the value of your website are:
- We might need to recommend redesigning your website so it is more appealing to your target audience. This might involve re-positioning the design, branding and marketing messaging of your website so it is transformed into the site that represents and matches the type of business your ideal customer wants to work with. This relates to things like: ‘perception equals reality’, ‘brand association’, ‘being clear on what your brand stands for’, ‘brand authenticity’, ‘letting the integrity, honesty and trustworthiness of you and those in your business shine’ and putting your best foot forward when marketing your business.
- Optimising your website for Mobile Phones
- Make your website load faster on Mobile Phones
- Targeting more specific phrases (phrases that are lower competition but better match your website and your offerings)
- Target long-tail keyword phrases
- Blogging for Business
- Enhancing your content to improve the number of enquiries
- Showing you how to encourage website visitors to provide you their email address even if they are not ready to enquire or buy just yet. I’ll write more about Lead Captures and Lead Magnets, Autoresponders that keep your business top-of-their-mind and Marketing Automation another day.
- Share with you ways to maximise your conversion rates and other KPI’s. This may include increasing the number of enquiries and sales from the traffic you are already receiving and not just new traffic we help you attract.
- Look for innovative ways to help your website differentiate itself from your competitors. Add more value.
Your website is a MASSIVELY important part of your business marketing and is your 24/7 online salesman. It never sleeps, never asks for a pay raise, never resigns from your business and is more often than not the first place where your prospective buyers go to before they decide to enquire.
As a side note your website also plays a massive part in the old but still very important ‘7 Touches Rule’.
There is much that could be written and I’m more than happy to share, but instead of writing 1 very long blog article I’ve decided to break it up into several shorter articles and create a blog article series. Here is part 2 of this series – it is titled: SEO is Part of a Unified Digital Marketing Strategy, When Done Correctly.
Jay Daniells has been doing advanced Search Engine Optimisation (SEO) work for clients since 2010. He is an SEO specialist. He first started doing SEO work in 2005. He has also been creating websites full-time since 2003. Amongst things Jay is also a graphic designer, digital marketing consultant and creative person. His focus is helping businesses, community groups, clubs, charities, organisations and other entities achieve their goals. He is the owner of Green Valley Digital.