Quick note before we get started: This is part 2 of an article I’ve previously written titled SEO is Not Just About Rankings Anymore, it’s About Increasing Value. If you missed it I recommend reading it first and then coming back to this article. When reading this article it is assumed that you have a general understanding […]
The days of SEO just being about rankings are long gone. Good SEO is about finding ways to increase value and revenue. When a client tells us they want to rank for phrases like “cheap accommodation” or “cheap flights” or “buy womens shoes”, we consider this to just be a conversation starter. The competition for those phrases […]
When you want to build or update your businesses website your first thought may be that you need to find yourself a quality web designer. Whilst this is true there are many different types of web designers with different skill sets and different ideas on what is the most important aspect of a successful business […]
When asked who our ideal customers and what our ideal markets and industries are, we usually answer this question with a short document that we have prepared just for this purpose. You might be wondering about these things too, so we’ve published a slightly more elaborate version of that document here for you. It lists […]