Quick note before we get started: This is part 2 of an article I’ve previously written titled SEO is Not Just About Rankings Anymore, it’s About Increasing Value. If you missed it I recommend reading it first and then coming back to this article.
When reading this article it is assumed that you have a general understanding of how Google and the other Search Engines crawl and index websites. I am also assuming you know what Link Building is. If you’re not sure of these terms I recommending Googling “How Googlebot Crawls your website and the web” and “SEO Link Building MOZ 2017” and having a read through a few articles.
With the above mentioned things now said here is the start of this blog article:
Link building and ranking for target search phrases (keyword phrases) will obviously always be important in SEO, but they are no longer the ‘be-all-and-end-all’ they once were. Making your website a valuable resource brings the right kind of traffic to your website, shows Google you are deserving of higher rankings, makes your website (and business) more memorable and increases the likelihood that a website visitor will return to your site in the future, AND helps bring more and more quality traffic to your website over time due to a snowball-effect, which in turn results in a MASSIVE increase in your revenue.
One of the easiest and most beneficial ways to make your website more valuable is to add a resources section and importantly a blog to your site where you ONLY publish HIGHLY VALUABLE and useful information. This also dramatically assists your SEO. By doing this you will be creating content that will benefit potential website visitors. They will also find and discover your content and your website (and therefore your business) when:
- You or others share your blog articles on social media channels and online community groups
- When people find your content in Google
- When they receive your Email Newsletters that contain links to relevant blog articles you have posted
- When your best blog articles are seeded or picked up by industry websites. (More about ‘seeding content’ in an up and coming blog article).
All this will result in:
- Increased website traffic
- More exposure and awareness of your business due to the viral nature of shared content on the internet. Your blog articles could end up reaching and sparking the interest of people you otherwise never thought you could.
- Create more authority for your website, business, your brand and yourself as the author of your content; demonstrating you are an expert in your field.
- More leads, enquiries and sales from buyers who buy based on value and not on price alone. This will mean your dollar value per sale will increase. I have seen this happen many times for my clients. As we help re-position them in the market, help them attract their ideal customers and as we also help them add more value in their market place… their dollar value per sale increases.
- Ultimately you will also receive higher numbers of enquiries from prospective clients, more leads and dramatic increases in sales; Your Conversion Rates will increase.
The next blog article in this series is titled Who is Involved in Creating an SEO Campaign.
Jay Daniells has been doing advanced Search Engine Optimisation (SEO) work for clients since 2010. He is an SEO specialist. He first started doing SEO work in 2005. He has also been creating websites full-time since 2003. Amongst things Jay is also a graphic designer, digital marketing consultant and creative person. His focus is helping businesses, community groups, clubs, charities, organisations and other entities achieve their goals. He is the owner of Green Valley Digital.