Google has released some significant changes to their search algorithm this month.
It has been reported that these changes will (and already are) negatively affecting websites that have low-quality content written in part or in full by AI tools.
If an SEO business or anyone else (other than yourself) writes content for your website, you might want to check if the content has been written by AI. To do so you can use this tool: https://originality.ai/ .
Simply copy a blog post into it and see what it says. Do this for any blog post you’re not sure about.
It is definately worthwhile finding out if the people writing content for your website are spending the time (and putting in the effort) to write quality content, or if they’re simply churning out low-quality generated by AI content.
Because of the changes in Google this month, websites that are found to be generating this kind of low-quality content, are losing rankings in Google, which means far less traffic, which then of course means poor website performance. Some websites apparently are even being kicked out of the entire Google index.
It’s also worth watching this video:
Update 17 October 2024: Search Engine Land (one of the many SEO publication websites) has released an article titled: “Does Google’s helpful content update penalize AI content?“. If the topic of AI generateed content, website traffic and/or SEO (Search Engine Optimisation) is important to you, it’s well worth reading this article.