Here in regional Queensland I get asked this question a lot, so I’ve decided I should write a short blog article.
GOOGLE ANALYTICS IS ONE OF THE TOP, MOST POWERFUL TOOLS OUT THERE FOR MONITORING AND ANALYSING TRAFFIC ON YOUR WEBSITE. IT GIVES YOU AN ENORMOUS AMOUNT OF INFORMATION ABOUT WHO IS VISITING YOUR SITE, WHAT THEY ARE LOOKING FOR, AND HOW THEY ARE GETTING TO YOUR SITE. ANY BUSINESS THAT WANTS TO EXPAND AND GROW THEIR BUSINESS ON THE INTERNET SHOULD DEFINITELY BE USING GOOGLE ANALYTICS.
Google Analytics is a free Google product your web developer can install that collects visitor data from your website. This data is used to create reports that provide insight into how visitors are using your website.
There is an amazing amount of information you can find out when using Google Analytics and reviewing the data it collects.
Why is it so Important?
It can tell you how your website is performing for your business and what needs to be improved and refined within your website to make it perform even better. The data doesn’t literally tell you how your site is performing, but when you work with a Conversions Specialist who knows how to interpret the data and compare it to other Key Performance Indicators, they can easily tell you if your website is working hard enough for your business or not… and then provide recommendations based on ACTUAL DATA, and not guess work.
Here is a list of just some of the important data that Google Analytics collects and will give you:
- Where your visitors are coming from – very important if you’re targeting a specific audience.
- How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (eg Twitter, Facebook), or from search engines.
- Which web browsers were used by your visitors – knowing which web browsers your visitors use allows you to know which browsers you should be focusing on.
- What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO (Search Engine Optimisation). Knowing which keywords people are searching for to get to your site determines if you are on the right track.
It collects HEAPS more data than what is listed above. Here are some more additional forms of report data it collects.
We setup Google Analytics for all our clients. It is SUPER important. Any website provider who does not do this for their clients is not doing their job correctly.
I will add more information about why Google Analytics is so important soon.
Your web developer needs to give you login access to your Google Analytics account so you can login and view the data at any time. If you want them to send you regular report data from Google Analytics that can be arranged too. There are a number of ways to do this.
If Google Analytics is not installed on your website we can do this for you. If you are not sure if it is installed or not we can also identify that for you too. Contact us if you’d like assistance.