We luv creating all types of websites of all shapes and sizes… and we luv creating online shop eCommerce websites.

There are many online shop website platforms to choose from. One we really like is called WooCommerce.

If you have an online shop website and/or are thinking of starting one, it goes without saying that finding ways to maximise sales each month is key to the success of the website and the business. Some methods may include:

  • Setting monthly sales targets
  • Having a written strategic growth plan
  • Asking experts to help
  • ALWAYS making sure your products are well priced/ competitively priced when compared to your online competition. This means checking the prices of your competitors regularly… and then adjusting your own product prices accordingly, to ALWAYS remain competitive. After all, who is going to buy from your website if they can buy the same product(s) cheaper elsewhere?
  • Seasonal marketing campaigns
  • Knowing your Conversion Rates

There are MANY other very important things to know too. If I was to list them all here this blog article would be 10,000 plus words long and no one would read it.

I have instead compiled a few articles that are worth a read. You can access them below:

Here are a few additional good articles related to Seasonal Marketing:

Please note: We write full growth plans and full marketing plans for clients wanting growth. Info about this is here on our website.

There are also some additional tips to increase sales within your online shop that we wrote back in 2020. You can find the blog post here.

Online Shop eCommerce Conversion Rates

Based on data collected from many online shops, a 6% or higher online shop sales conversion rate is considered pretty jolly excellent (well above average). Sales Conversion Rates differ though based on what you are selling, and from country to country. Average conversion rates are mentioned in this article: https://business.adobe.com/blog/basics/ecommerce-conversion-rate-benchmarks

Common Conversion Rate Misconceptions

There are a few common misunderstandings people have when defining eCommerce online shop sales conversion rates:

Sessions (Visits), not Users. When someone visits your website, most analytics software (like Google Analytics) refers to this as a ‘Session’ and identifies the person/ visitor (or their device) as a ‘User’. If you visit a website on a Sunday for example, then come back again on the following Monday, you would be one User who had two Sessions. Ecommerce conversion rates are calculated using the number of Orders and Sessions during a period of time (eg. ‘monthly’), not the number of Users. If you report eCommerce conversion rates using Users, the rate will be inflated. Some marketers have begun advocating the use of Users instead of Sessions, especially for high-priced stores where most Users need multiple Sessions before converting, but the industry norm remains “Purchases divided by Sessions”. 


Jay Daniells

About the Author: Jay Daniells

Jay Daniells has been doing advanced Search Engine Optimisation (SEO) work for clients since 2010. He is an SEO specialist. He first started doing SEO work in 2005. He has also been creating websites full-time since 2003. Amongst things Jay is also a graphic designer, digital marketing consultant and creative person. His focus is helping businesses, community groups, clubs, charities, organisations and other entities achieve their goals. He is the owner of Green Valley Digital.