The Brief
The team at 1770 Beach Accommodation contacted us back in 2014. We’ve been working with them ever since. They had heard about us and that we are reliable… and that our expertise could greatly benefit their business. Amongst things they had heard we could help them with their business growth.
After discussions and once we gained a good understanding of their situation we presented an initial plan. Part of it involved creating a new HIGH-quality ‘conversion-focused website’, effective Search Engine Optimisation (SEO) and a selection of other digital marketing strategies.
Aspects and requirements of the new website included:
- A modern and attractive design
- A website design that appeals to their many varied customers and target audiences.
- Easy to read.
- Showcase the holiday accommodation and permanent rental properties, as well as the 1770 and Agnes Water region.
- Help compel potential new customers.
- Must be a fast-loading mobile phone-friendly website.
- Integrate with the Property Management System, Channel Manager and Online Booking System/ Software they use.
- Ability to update the website themselves including adding and removing properties.
- Clearly promote each of their Social Media profiles.
- Search-engine friendly
- A blog built into the website so they can ‘blog for business’ as part of the inbound marketing and SEO strategy.
Our Approach
After exploring their goals, their brief and expectations in depth, we presented a strategic plan for the website, which 1770 Beach Accommodation liked very much! Once quotes were approved, we then designed a ‘website home page’ that we knew would work really well. They loved it!
We then proceeded to build the website. Amongst things, as requested, we integrated their website with their Property Management System, Channel Manager and Online Booking System. We also worked with 1770 Beach Accommodation to write their content. Plus, provided some blog writing coaching. Photos were also treated with respect and care to make sure they looked their best. Some of these photos were sourced from Tourism and Events Queensland Image Gallery.
As per any website project we do, we provided website training. This included showing the client how they can easily login to their website and make content changes – eg. add, edit & remove properties when needed, add blog posts, change content, add images, etc.
Additionally, we:
- Helped them set up MailChimp to send eNewsletters to their mailing list.
- Run a Google Adwords Campaign for them.
- We also organised a Facebook Targeted Ads campaign. This increased their number of ‘likes’ from a few hundred to over 6,000 within a very short space of time (a matter of weeks)!
Update – 9 June 2023: Since 2014 we have helped 1770 Beach Accommodation with many things including SEO (Search Engine Optimisation), other traffic-driving strategies, Facebook/ Social Media tutoring & guidance, blog writing, email newsletter assistance, mailing list growth, and a lot more.
In 2021 (after COVID lockdowns had been lifted) we also conceived a Digital Marketing Valentine’s Day Competiton Campaign for 1770 Beach Accommodation. Amongst things, over 69,000 people heard about this competition within 9 days (mainly via the Facebook ads we ran). More information about this digital marketing campaign is here.
The Results
A very, very happy client :). 1770 Beach Accommodation works closely with us and reports goals they achieve, including KPI’s (Key Performance Indicator) achievements. We have a close working relationship (as we do with all our clients).
Client Testimonial:
Below is the written testimonial that the owners of 1770 Beach Accommodation have sent us:
“Update 6/06/23: Jay and is team created our website back in 2014. We greatly appreciate the efforts and professional support Jay Daniells and the team at Green Valley Digital have provided all these years! They have been incredible!”
Testimonial from 2015:
“1770 Beach Accommodation is an independently owned and operated business with a strong belief in supporting other small business operators within our local community. It was really important for us to find a team whose ethos matched our own and for us to have total confidence that we would be supported and guided by professionals who really know what they are doing. Green Valley Digital understands the direction our business is going and continually looks for new and innovative ways for us to grow our customer base. When looking for a support team we found that Jay offered a continuous line of open communication and direction with a one-stop shop of fabulous professionals who can meet all our business needs. Yes, they are all based in Australia and we can always rely on them. We can always ask them for help in real-time any time. We love our stunning website which Jay and his team built from scratch. The Blog articles are professionally written, interesting and relevant, and work in very well with our Facebook promotions. All facets of our Business needs are being continually met by Green Valley Digital. This saves us so much time and takes away a lot of stress allowing us to concentrate on the daily operations of our Business. By supporting each other locally in every one of our communities, we help ourselves & others to be self-sustainable, this then helps to create new businesses & jobs all over Australia. Keep our great home grown talent working and give them the ability to support their families and communities.”
– 1770 Beach Accommodation
1770 Beach Accommodation – Agnes Water, Australia
Jay Daniells has been doing advanced Search Engine Optimisation (SEO) work for clients since 2010. He is an SEO specialist. He first started doing SEO work in 2005. He has also been creating websites full-time since 2003. Amongst things Jay is also a graphic designer, digital marketing consultant and creative person. His focus is helping businesses, community groups, clubs, charities, organisations and other entities achieve their goals. He is the owner of Green Valley Digital.