An article on the Search Engine Land website was sent to me today by one of our team members. [Click here to see the article].
Here is a short extract from the article:
“Last week, Cloudflare introduced a possible solution: Pay Per Crawl, a first-of-its-kind monetization layer that lets publishers charge AI bots (like OpenAI’s GPTBot or Anthropic’s ClaudeBot) for accessing their content.”
For those of us (and those of you) who either work online, leverage content creation to bring traffic to your business websites and/or own online-selling businesses, this is a really important article.
The article is titled “Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO“. It is very recent — it was published on the 10th of July.
I am very interested (beyond interested) in what is going on with AI, Large Language Models, content creation, copyright and search atm,… AND I know that some of our clients are too.
I don’t have time to write a full blog post explaining the issues, why this article and what Cloudflare are considering doing may be a step in the right direction… and maybe even a possible solution, but it’s a very big topic right now for many.
If you are in business and care about the SEO of your website(s) and/or know a bit about SEO (or a lot), then you’ll find this article and the below video very interesting.
Update 6/08/25: Cloudflare’s Pay-Per-Crawl is now in beta. More information is here.
Above: Cloudflare CEO Matthew Prince speaks about the impacts of AI on search traffic and content creation.