Case Study: Kiwi Woggle Scout Camp 2020/2021 - Website, Branding, Graphic Design and More
In 2021 Bundaberg District Scouts where the host of a South East Queensland 4 day Scout Camp called ‘Kiwi Woggle’. The event was meant to be held in 2020, but was postponed due to COVID-19. The Bundaberg District Scout Committee were in need of some branding/ marketing materials for the event. We offered to assist.
The theme of the camp was #cook250 which tied in with the 2020 planned celebrations. [More info about the 250th anniversary of the Endeavour’s voyage along the east coast of Australia is here.]
The Solution
After receiving the brief and doing some research, we designed a branding concept. Scouts Australia had not long released their new branding as well, so we incorporated that into our concept.
We then presented our branding concept to the committee. It was well received and was approved. We then provided a variety of branding, marketing and sponsorship promo package materials including:
- Logo Design
- A4 Flyer/ Poster
- Badge Design (and badge manufacture via All Badges . 2,000 badges were ordered and manufactured)
- T-shirt Design (basic)
- Sponsor Pack Cover Letter
- Sponsor Pack
- Facebook Page graphics
- A mini-website: [Update March 2024: This website is no longer online since it is no longer needed]
- Website hosting
- Event Awards
The Results
All the materials were appreciated. Sponsors were acquired. The camp itself was also a great success. We have since also created the Bundaberg District Scouts website. We are a sponsor.
Below are some of the materials we designed for the Kiwi Woggle camp event:
