Case Study: Valentine’s Day Competition Marketing Campaign for a Tourism Business

We suggested a digital advertising campaign in the form of a competition with a great prize. We knew this would reach and engage people. We also knew it would pique their interest, especially as they learned that the competition was legit (and not a scam). It would also create much more awareness about our clients business very quickly, and therefore boost sales. 

Because our client wanted more sales during and after late February, we suggested piggy-backing off Valentine’s Day.

Our client also knew that Facebook targeted ads are MUCH more affordable and effective than traditional advertising (if done correctly).

We presented our entire idea to our client and they luved (loved) it! 

We then set about:

• Assembling a step by step written plan.
• Calculating the costing for the project. Our client agreed to the budget.
• Collaborating with them to decide what the best competition prize would be.
• Creating a short video (to be used as part of the Facebook Ads campaign).
• Creating a landing page. [A screenshot of it is displayed further down this page.]
• Writing the content for the landing page.
• Writing the competition Terms and Conditions.
• Designing and writing the Facebook ads using ‘native content style‘ method. A screenshot of one of the adverts is below.

The prize was 3 nights accommodation at a very attractive holiday home in Agnes Water.