A little while ago I wrote a blog post titled ‘5 Easy Ways to Make your Website Work Harder for your Local Business‘. The below information is a quick companion blog post that contains another 3 relatively easy ways to make your website generate more money for your business. It does not however include overly obvious things like adding an online shop and/or selling online courses. That is a given (for those who want to go down these paths), but is not what this blog post is about.
Who is this blog post for? If you already have a website that is converting extremely well, the information in this blog post may not tell you anything you may not already know. This blog post is for those who have a website but it is not converting well.
Below are just 3 things that do not take a whole lot of effort, but can increase conversions. The below video is also worth watching:
1/ Provide a compelling reason for people to join your Mailing List
Over 50% of first-time website visitors do not perform a desired action (eg. they don’t enquire)… and they may never return to your website, unless there is an easy way for them to subscribe (for free), and a good reason for them to do so.
Each website visitor who does not subscribe to your mailing list is a missed opportunity.
To fix this, add a very strong offer to your website that requires people to have to ‘opt-in’ (subscribe) to gain access to it.
The offer is called the ‘lead magnet’ and the opt-in form connects to your mailing list system (eg. MailChimp or GoHighLevel or other similar software), so they opt-in to a mailing list. You can then send them emails. The emails can be set up ‘automated’ (auto-responder emails), or manually created (like the one I sent today).
The site visitors/ recipients who have ‘opted-in’ then receive informative short emails over the coming weeks and months which helps them learn more about the value that your business provides. That way, when they are ready to purchase the services (and/or products), it is YOUR business that is top-of-their-mind, NOT one of your competitors. They then contact your business. Your sales team can then do their thing.
This is such a simple strategy and it has been around for years. It is tried and tested and works! It’s also VERY easy to set up. I wrote a longer blog post with more in-depth information about this topic a while ago. It is here.
2/ E-E-A-T Signals
E-E-A-T stands for (Expertise, Experience, Authoritativeness, Trustworthiness). Building E-E-A-T signals into your website is key to gaining more enquiries, more leads and more sales.
E-E-A-T signals can include things like:
- Social-proof – eg. customer reviews, testimonials, video testimonials, case studies, awards, business license number, etc
- Useful informative blog posts
- Other free resources like books, videos, eBooks, webinar recordings, podcasts, vlogcasts/vodcasts, video guest interviews, etc
- Media & press engagements including video recordings of TV show and magazine interviews, etc
More information about E-E-A-T is here.
As an example, even just start by adding something as simple as short written customer testimonials (like those in the below screenshot) within key pages of your website.
3/ AEO (Answer Engine Optimisation) Strategies
Because of Google AI Overview and voice-search like Siri, gaining more discovery and awareness for your business also now involves ‘AEO’ (Answer Engine Optimisation). Information about it is in another blog post I have recently written. You can find it here.
This strategy requires a bit of work, but is well worth it if you are wanting to gain more visitor traffic to your website from potential customers. It is a ‘traffic driving strategy’ and is part of modern Search Engine Optimisation (SEO).
Many people are using AI Search tools like Google AI Overview, ChatGPT, Google Gemini, etc to find businesses, so it’s a jolly good idea to get onboard with AEO strategies.
Conclusion
These are just 3 ways to make your website perform harder (help make you more money). There are many other strategies. You’ll find plenty of additional useful information in the Business Success category here in our blog.
If your website is not making you enough money, or if you are not sure if it could be making you MUCH more money, reach out to us and request a free website review.
If you need support, assistance or help implementing any of the suggestions in this blog post, our friendly and highly skilled team at Green Valley Digital can assist you.
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