Really great irresistible offers that boost conversions are one of the keys to business growth. There have been many times when I have helped clients assemble a marketing campaign that uses an irresistible offer. One was a Valentine’s Day Online Competition for a Queensland-based Tourism business in early 2021. Over 69,000 people in Queensland learning about the competition within 9 days, and many people entered. [A case study about this marketing campaign is here.]
Irresistible offers can be used anywhere: in your emails, on your website home page, on landing pages, in meetings, conversationally, social media posts, online ads, Facebook Ads, billboards, etc. Even on your business cards!
What Exactly Makes Up an Irresistible Offer?
It’s a marketing/sales offer that’s too good to pass up and is near-on impossible to refuse. A deal/offer that meets your ideal customers’ wants and needs. Something they can’t resist.
If you have been in business for a reasonable amount of time, you would be fully aware that one of the keys to business success is: Knowing exactly what your ideal customers want, what they need and especially what problems they have that they need solved.
Knowing these things is the first step towards creating irresistible offers.
What is The Secret to Creating an Irresistible Offer? Make them Tangible
There is a secret to creating an irresistible offer: You have to make it tangible.
- The customer has to be able to see it (either physically or in their minds-eye).
- The customer has to be able to feel it (physically or emotionally).
- The customer has to be able to recognise its value to them in their life.
- It needs to solve a problem. The bigger the problem, the better! You then just need to provide the solution!
The offer needs to emotionally compel the person. They need to WANT IT! If they don’t buy or claim it straight away, you want it to stay on their mind (by being desirable and memorable). It needs to be something that is not easily forgotten. Something that when they weigh it up from every angle, they decide they need to go ahead with it.
A Sense or Urgency
If you want an instant business boost, add a sense of urgency to your offer. Make it a limited time offer. You could also limit the number of items available – eg. “We are only offering this to 10 people. 5 have already been claimed. Hurry before they are all gone!”
Thinking Outside the Box
We all know the importance of ‘outside the box’ thinking. It is well worth applying this kind of thinking when coming up with irresistible offers.
There are so many ‘outside the box’ irresistible offer ideas that you can brainstorm for your own business.
I don’t want to bore you by making this blog post longer than it needs to be, by writing down all the steps involved in brainstorming/ conceiving irresistible offers. Instead I will suggest that if you want a hand with this process, go to YouTube and search “how do I come up with irresistible offers for my business”. There are some really helpful videos and they’re far more enjoyable to watch than reading words on a page written by me.
Also, feel free to contact us and we can give you a hand.
I also encourage reading:
- This Quora thread
- This blog post titled: “18 Smart Psychological Tactics to Create an Irresistible Offer“.
Irresistable Offer Ideas for Your Website and Social Media
Let’s now get into the meat of this blog post. Here are some actual irresistible offer ideas:
- Here’s one for Business Coaches: “I will help you sign up 20 new clients in the next 40 days.”
- Here’s the one we used for the Valentine’s Day Competition: “Win 3 nights accommodation at a luxury holiday home at Agnes Water.”
- A Customer Acquisition Businesses: “Land your first 100 customers in 30 days, or we’ll foot the bill.”
- An Online Course Creator Mentor/Coach: “Launch your money-making online course in 6 weeks flat, even if you’re starting from scratch.”
- An Agency: “We’ll double your website conversions in 90 days, or we work for free until we do.”
- A Hair-dresser: “Free shampoo and rinse with every hair-cut during the next 30 days.”
- A Tyre Business: “During April through to end-of-June, buy 2 new tyres and receive the balance and wheel alignment for free.”
- A Butcher: “Mouth-watering Eye Fillet Steaks for half-price. Hurry, offer ends once we run out.”
It’s not hard to come up with one or more really good irresistible offers.
When businesses offer irresistible offers on their website and social media posts (and especially in their ads), it’s not uncommon to see conversion rates shoot up by over 150%.
Plus, with the increased cost of living in Australia right now, it is a given that people will respond really well to money-saving irresistible offers you provide.
Cause, irresistible offers don’t help with business growth if no one knows about them. You have to market and advertise them… which leads to the next section of this blog post:
Put your Offers to Work
Once you have conceived a really great irresistible offer, it’s time to ‘put it to work’. Make it front and centre:
- Splash it across your homepage
- Create dedicated landing pages to promote your offer (and use the offer as the headliner)
- Design ads to promote it on your website, eNewsletters, social media, etc. Link the ads to the landing page
- Build online sales funnels using the landing page as a starting point. Then advertise your funnel campaigns online (eg. on Facebook, LinkedIn, Google, YouTube, etc)
- Weave it into your email campaigns
- Flaunt it on social media posts
- Speak about it if an opportunity arises. Let people know
- Encourage your team to do the same. Make sure they are aware of it
- Let it shine on billboards, business cards, flyers and ANYWHERE where you market and advertise
Pro tip: A/B Split Test like crazy. Play around with it:
- Try different wording
- Test more than 1 irresistible offer at once if you want. See which one gets the most responses
- Present it visually in different ways. Try different ad graphics, website ads, flyer designs, etc
- Split test 2 or more different landing pages within your website
There are so many different ways to A/B Split Test to figure out what will yield best results. Test, optimise, test again and ‘dial it in’. Once you figure out what works best, it gives you the confidence to ‘really ramp it up’, to then increase your ad-spend and gain some really great growth!
There is so much more that could be said about irresistible offers. I’ll leave it at that for now though. If you don’t currently use them as part of your marketing and advertising, I recommend giving them a go. You might be delighted with the results and outcomes 🙂 .
PS. If you’re not sure what ‘A/B Split Testing’ is, or what ‘Landing Pages’ and/or ‘online sales funnels’ are, or anything else mentioned in this blog post, I can suggest jumping on YouTube and doing some quick research, or book an appointment with us.
A Coupon Technic I heard about Recently
Myself and team members have dropped off DL Flyers and business cards to businesses in the past. When we do this, we make sure there is a really great limited time offer on the DL Flyer.
One strategy I heard about recently is an extension of this. I’d like to give this a try at some point so thought I’d add it here. You too might find it to be an interesting idea that you might also want to try. Here it is. I didn’t write this. I saw it on a forum:
- Chat to all your allied suppliers – eg. if you’re a Real Estate Agent speak to the aircon guy you recommend, the handyman, the plumber, the conveyancer, the finance broker, etc). Ask them all for a deal that they are willing to run for 6 months. Something like “book in 3 lawn mows, get the 4th free”. If you can get 20x deals, you’re onto a winner.
- Print them all on one page (either DL size or A5 so people are happy to put it on their fridge, so it doesn’t take up too much room). Make sure your business details are at the top.
- Print off 1,000 and have them inserted into the local newspaper and online (eg. on your website) and mention them on your social media channels. You could also pop them into letterboxes and/or commission this to be done.
- It’s providing value to your target audience.
- With a bunch of offers, it’ll stay stuck to the fridge for months while people slowly use them up. They might redeem the lawn mowing offer this week, but won’t redeem the solar panel cleaning offer until March. The longer it stays on the fridge, the more often people see your name at the top.
- It positions you as not only helpful, but the “authority” in the space.
- It’s super helpful to all those other allied suppliers – the aircon guy also gets new leads from you… and we all know that feeding relationship is always a good thing (I scratch your back and you’re more inclined to scratch mine).
- Charge all suppliers a small fee to be part of it. Even if it only covers the cost of printing, then it means you’re not out of pocket.
- Chat to someone who can build a quick webpage (landing page) for you so you can display all the coupons digitally. That way, instead of having to get all offers squared away before you go to print… you can instead add or change offers at any time on the webpage. You still use the printed item that gets stuck to the fridge… but you put a QR code on it that links to your webpage, rather than all the offers on the piece of paper.”